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The Email Marketing Intelligence Forum
Yesterday we hosted our Email Marketing Intelligence Forum at the Leicester Square Penthouse. With a birds eye view of London we spent the afternoon discussing intelligent ways to use email marketing...
View ArticleAutomation; Where to Start? – Automated Email Welcome Programme?
This week, Adestra hosted one of our regular round table events – The Email Marketing Intelligence Forum. On the round table I led, we discussed automation. This was a very interesting topic for all on...
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Immediately save time as an email marketer and impress your manager with 1...
In my first few weeks as the new Account Manager at Adestra, I’ve learnt a lot about the MessageFocus platform and also how clients are unaware of some of the coolest features it has to offer. I came...
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The secrets to email campaigns that will help increase your customer click...
In this two part blog series, I want to let you all in on a couple of secrets that really will improve your email campaigns and increase those customer click through rates that every email marketer...
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Campaign of the Month – Best of 2012
In our last installment of Campaign of the Month for 2012 we take a look at the top performing email campaigns across 4 categories, content, design, data and innovation. Throughout the year there have...
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The secrets to email campaigns that will help increase your customer click...
Welcome to Part 2 of my secrets that will help you increase those important campaign click through rates. In my previous blog we discussed branding and how important that can be in engaging and...
View Article5 ways to increase email sign-ups
A few weeks ago the account managers ended up spending a tea break comparing which celebrities we’ve met, and which ones we’d like to. Our victims idols ranged from David Attenborough to Dave Grohl,...
View ArticleHow to date your data (the right way) this Valentine’s
It’s not just retailers who get all the luck on Valentine’s Day, there’s a wealth of opportunity to be had for those without ‘the perfect present’ available. In this blog, I’ll look at 3 simple ways...
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What’s in a name? How to use domains to your advantage
What’s in a name? Standing out from the crowd can be tricky when so many businesses are increasing their use of email marketing. So why not make it even easier for your emails to go straight to your...
View ArticleAvoiding heart-break with unsubscribes
Valentine’s day may have only just been and gone, but when it comes to emails it seems that there is little love in the air – all too often we’re reaching for the unsubscribe link before we’ve even...
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MessageFocus How-To – Updates to make split tests even easier
Last week we released an update of MessageFocus. This included several enhancements and in this blog we’ll take a look at the changes we’ve made to the split testing feature in MessageFocus. Let’s...
View ArticleLife’s too short for old data – stay current and stay engaged
How many times have you heard someone talking about life being too short and how we should live for today? All too often I’m sure! Quite simply, the same could be said about your data. I had an...
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How to improve the text version of your email in minutes
One element of email marketing that is so often overlooked is a text version of an email. The MessageFocus platform allows you to upload a text version of your email quickly by copying it from your...
View ArticleLifecycle Programs – 5 steps to increasing relevance and engagement
Lifecycle programs are becoming the secret weapon in the email marketer’s bag of tricks. They allow you to take your subscribers on a journey and build a relationship, from the very first click through...
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MessageFocus Updates – 27th April, 2013
Lots of good stuff in the latest round of MessageFocus enhancements, including browser compatibility, data and reporting improvements, more design options in the HTML editor, and some built-in hints to...
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Debunking the myths of big data at DataIQNOW! 2013
Unlocking the true value of your precious data is high on every marketers agenda. With phrases like “Big Data”, “modern marketing” and the steady stream of new ways to get your message out there, this...
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Email client detection – how much do you really know about your email...
One of the most powerful features you can use for campaign optimisation is email client detection reporting. Knowing which email clients your recipients are using is hugely important when planning your...
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Encourage your potential customers to complete their purchase with an...
No company will have a 100% conversion rate on their website; it is inevitable people will abandon their basket before completing their purchase for one reason or another. You can improve that rate,...
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Mobile, Retail & Data – Three trends from PPA 2013
Last week Adestra sponsored the Professional Publishers Association (PPA) annual conference. We have a number of publishing clients and it’s a great opportunity to talk with some of them, and see...
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Addressing your low open rates with four top tips
“My campaigns have a very low open rate” - A common response when asking clients how they feel their campaigns are performing. The focus of email marketers at the moment is very much on automation,...
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